When should I choose a form instead of Unformal?

Use a form for quick RSVPs, registrations, payment collection or an exact sequence of questions. Use a conversation when feedback, discovery or intake needs follow-up questions.

Which tools can I compare with Unformal?

Explore detailed comparisons with Typeform's standard form plans, Tally and Google Forms. Typeform also offers AI research products, which are outside the standard form comparison.

Does Unformal require a subscription?

No. Start with 50 credits, then buy one-time packs from €9. A completed conversation costs 1 credit, or 2 with research enabled. Credits never expire and any pack unlocks Pro permanently.

Unformal compared

A form collects answers.
A conversation asks why.

Sometimes a few fields are all you need. When the useful detail needs a follow-up, Unformal helps you ask it.

Try the interactive demo Compare your current tool

No sign-in needed for the demo.

The same question. A different next step.

What could we improve?

A fixed form can save the answer

Then move to the next question you configured.

A conversation can ask

Which step takes the most time, and what makes it slow?

Illustrative example. These follow-ups are written for this page; your selection is not submitted.

Choose the workflow

What changes when you use a conversation?

What you set up: A conventional form: Questions, fields and any conditional branches.; Unformal: The purpose, topics to explore and structured fields you need back.
What happens next: A conventional form: The respondent follows the sequence and rules you configured.; Unformal: AI asks follow-ups based on the answer, within your instructions.
How people answer: A conventional form: Text fields, choices, scales and other form controls.; Unformal: Text and interactive choices, sliders or rankings when useful.
What you take away: A conventional form: Responses to your fields, ready for a spreadsheet or integration.; Unformal: A transcript, structured answers and summaries to review alongside the original response.
When it fits: A conventional form: RSVPs, registrations and short surveys with known answers.; Unformal: Discovery, feedback and intake where an unexpected answer deserves another question.

This compares workflows, not every feature a vendor offers. Typeform also offers Clarify with AI follow-ups and Research Flow interviews; the detailed comparison covers its core Basic, Plus and Business form plans.

Start with your current tool

Where each option fits

Typeform

You want a designed form with configured logic and integrations.

Unformal vs Typeform Typeform plans

Tally

You want a flexible form with unlimited free submissions under fair use.

Unformal vs Tally Tally plans

Google Forms

You work in Google Workspace and want forms, quizzes and linked spreadsheets.

Unformal vs Google Forms Google Forms features

Stay with a form when…

You need a quick RSVP, an exact sequence of questions, or a payment form. A conversation takes attention. Use it when the context you gain is worth asking for.

The cost of a conversation

Start free. Add credits when you need them.

You get 50 starter credits, with no card required. A completed conversation uses 1 credit, or 2 with research enabled. There is no monthly subscription.

100 credits: €9one-time purchase
500 credits: €29one-time purchase
2,000 credits: €79one-time purchase
10,000 credits: €249one-time purchase

Credits never expire. Any pack unlocks Pro permanently, including custom branding and watermark removal.

See pricing and credit details

See what the next question changes.

Try the interactive demo, then create a conversation for your own use case.

Try the demo

A form collects answers.A conversation asks why.