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About Unformal

Unformal replaces forms with AI Conversations. Learn what we build, who we are, and how Pulses work.

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About Unformal

Unformal replaces forms with AI Conversations.

What we build

Unformal is a Conversations platform. You create a Pulse, share a link, and respondents have an adaptive AI Conversation instead of filling out a static form. The Conversation asks follow-ups based on what people actually say, then returns structured data (Echo) and, across many responses, aggregate themes (Resonance).

We are not a form builder. We do not ship one-question-at-a-time forms with AI bolted on. The category is Conversations.

Who we are

Unformal is operated by Spark Collective BV, a company registered in Belgium (VAT BE0805193139), based in Gent.

We built Unformal because forms collect answers to questions you already knew to ask. Conversations collect depth: motivation, constraints, and context that only emerge when someone can talk back.

Who uses Unformal

Primary fit today:

  • Accelerators and programs screening applicants without reading shallow Google Forms answers
  • Agencies running discovery and intake that need real briefs, not empty text boxes
  • HR and people teams capturing feedback people actually mean
  • Local government running consultations citizens finish

See the use-case pages under /use-cases/ for specifics.

How pricing works

Start with 50 free credits. One-time packs: Starter €9 / 100 credits, Growth €29 / 500, Scale €79 / 2,000, Enterprise €249 / 10,000. Credits never expire. Every purchase unlocks Pro permanently. Standard completed conversations use 1 credit, or 2 with research. No subscription. See /pricing for details.

For agents and developers

  • Developer hub: /developers
  • Human API docs: /docs/api
  • OpenAPI spec: /openapi.json
  • Machine-readable site index: /llms.txt
  • Assistant guidelines: /ai-info

Contact

Questions, partnerships, or support: hello@unformal.ai or /contact.

Common questions

What is Unformal?
Unformal replaces forms with AI Conversations (Pulses). Share a link, run an adaptive Conversation, get structured data back.
Is Unformal a form builder?
No. The product line is Conversations, not forms. Compare pages explain how Unformal differs from Typeform, Tally, and Google Forms.
Who operates Unformal?
Spark Collective BV, registered in Belgium (VAT BE0805193139), based in Gent.
How do I contact Unformal?
Email hello@unformal.ai or visit https://unformal.ai/contact.
Where are developer docs?
https://unformal.ai/developers and https://unformal.ai/docs/api with OpenAPI at https://unformal.ai/openapi.json.

Reading this as an agent? Fetch /about.md for clean markdown, or /llms.txt for the whole site.