Compare/Typeform
This comparison covers Typeform core form plans (Basic, Plus and Business) alongside Unformal conversations.
Typeform also offers Clarify with AI follow-ups on Talent, Growth and Enterprise plans, and Research Flow for AI interviews. Those offerings are outside the core-plan tables below.
Best for Typeform
Polished one-question-at-a-time forms at scale
Best for Unformal
Adaptive Conversations when you need depth
| Typeform | Unformal | |
|---|---|---|
| Approach | Configured form questions (core plans) | AI Conversation (adaptive) |
| Follow-ups | Logic jumps you configure | AI probes from what they said |
| Inputs | Fields, dropdowns, scales | Adaptive UI (sliders, rankings, multi-select) when useful |
| Voice | No (standard plans) | Speak or type |
| Output | Field answers | Structured extraction (Echo) + Resonance themes |
| Pricing model | Monthly subscription + response caps | 50 starter credits, then one-time credit packs |
| Signup | Account + card for paid | Magic link, no card to start |
| Machine-readable | Integrations / webhooks | REST API, webhooks, SSE, llms.txt, .md twins |
Price snapshot: 2026-08-21
Unformal: Start with 50 free credits. One-time packs: Starter €9 / 100 credits, Growth €29 / 500, Scale €79 / 2,000, Enterprise €249 / 10,000. Credits never expire. Every purchase unlocks Pro permanently. A completed conversation costs 1 credit, or 2 with research enabled. No subscription. Competitor numbers are public list prices, not negotiated deals. Check Typeform's current pricing before choosing a plan.
Standard conversations use 1 credit; research uses 2. Pack purchases and subscriptions have different billing periods. Currencies are shown as listed, without conversion.
| Scenario | Typeform | Unformal |
|---|---|---|
| 100 responses | Basic $39/mo ($28/mo yearly) | €9 Starter pack (100 credits, plus 50 starter credits if unused) |
| 500 responses | Plus $79/mo ($56/mo yearly) for 1,000/mo cap | €29 Growth pack (500 credits, one-time purchase) |
| 2,000 responses | Business $129/mo ($91/mo yearly) for 10k/mo cap | €79 Scale pack (2,000 credits, one-time purchase) |
| 10 responses (trial) | Free plan: 10 responses/mo | €0 (50 free credits) |
For teams replacing forms with Conversations, yes. Unformal is not a form builder with chat bolted on. The product line is Conversations (Pulses).
Typeform core plans use configured form questions and logic. Its other offerings include Clarify with AI and Research Flow. Unformal centres the workflow on an adaptive conversation with structured output.
The billing models differ. Typeform core plans are subscriptions with response caps. Unformal offers 50 starter credits and one-time packs from €9. Compare your volume, required features and current prices before choosing.
You do not wire branches by hand. The Conversation adapts in real time. You still define the topics and structured fields you need back.
When you need shallow, high-volume collection, a large template library, or deep native CRM integrations Typeform already provides.
Yes. Magic link signup and 50 free credits. No card required to start.
After many Conversations, Resonance surfaces themes, consensus, divergence, and sentiment so you read the room instead of a spreadsheet of open text.
https://unformal.ai/pricing — 50 free credits. Packs: €9/100, €29/500, €79/2,000, €249/10,000. No subscription.
Two minutes. See adaptive follow-ups instead of another static form.