How long does it take to review 200 applications?

Structured responses can make review easier, but the time depends on the application and your review process.

What completion rate should we expect?

There is no guaranteed completion rate. Measure completion with your own audience and Pulse.

What does screening a cohort cost?

Start with 50 free credits. One-time packs: Starter €9 / 100 credits, Growth €29 / 500, Scale €79 / 2,000, Enterprise €249 / 10,000. Credits never expire. Every purchase unlocks Pro permanently. Standard completed conversations use 1 credit, or 2 with research. No subscription.

Unformal

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Unformal

Use case: Accelerators & Programs

Screen 200 applicants without reading 200 forms.

Replace your application form with an AI conversation that adapts to each applicant — and gives you structured, comparable data instead of one-line answers.

Try it free Try a demo conversation

Your application forms are giving you garbage data.

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Shallow answers."Describe your startup" gets one line: "We're building a platform." Your form can't ask follow-ups.

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Can't compare applicants.Some write 3 words. Others write 3 paragraphs. There's no structure. You spend hours reading applications that tell you nothing.

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Applicants hate it.67% of people abandon online forms before finishing. Your best applicants — the busy ones — are the most likely to drop off.

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You schedule calls anyway.After reading 200 applications, you still need 30-minute calls with the top 50. The form was supposed to save time. It created more work.

How it works

Describe your goal

"I want to screen applicants for our spring cohort. I need to understand their startup, stage, team, market, traction, and what they're looking for."

AI builds the conversation

Unformal generates the right questions, follow-ups, and adaptive inputs (sliders for ratings, rankings for priorities, multi-select for sectors).

Share a link

Send it to applicants by email, embed it on your website, or include it in your existing application flow.

Review structured results

Each applicant's Echo gives you comparable data. Resonance shows aggregate patterns across all applicants.

Form vs. Unformal

	Google Form	Unformal
"Describe your startup"	"We're building a platform"	2-minute conversation covering product, market, traction, team, and differentiation
Data structure	Whatever they typed	Structured Echo with defined fields, directly exportable
Question flow	Fixed or preconfigured branches	Adapts to each answer
Follow-up needed	Almost always	Rarely - the conversation already went deep
Applicant experience	Homework	A conversation that respects their time
Application review	Read individual form entries	Search structured responses and cohort themes

A €29 Growth pack covers 500 credits. No subscription.

Growth

€29/mo

500 credits, one-time purchase

Scale

€79/mo

2,000 credits, one-time purchase

Every pack unlocks Pro permanently. Standard completions use 1 credit; research-enabled completions use 2.

Replace your application form

50 free credits. Create your first Pulse in 60 seconds.

Create your first Pulse