# About Unformal

> Unformal replaces forms with AI Conversations. Learn what we build, who we are, and how Pulses work.

**URL:** https://unformal.ai/about
**Updated:** 2026-09-06
**Topics:** Unformal, about, Conversations, Pulses, Spark Collective BV

## Summary

Unformal is operated by Spark Collective BV in Gent, Belgium. Creators define an intention and share a Pulse. Respondents answer adaptive questions; creators receive transcripts, structured Echo data and aggregate Resonance themes. Use cases include accelerator screening, agency intake, HR feedback and consultations. Start with 50 free credits. One-time packs: Starter €9 / 100 credits, Growth €29 / 500, Scale €79 / 2,000, Enterprise €249 / 10,000. Credits never expire. Every purchase unlocks Pro permanently. Standard completed conversations use 1 credit, or 2 with research. No subscription.

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# About Unformal

Unformal replaces forms with AI Conversations.

## What we build

Unformal is a Conversations platform. You create a **Pulse**, share a link, and respondents have an adaptive AI Conversation instead of filling out a static form. The Conversation asks follow-ups based on what people actually say, then returns structured data (**Echo**) and, across many responses, aggregate themes (**Resonance**).

We are not a form builder. We do not ship one-question-at-a-time forms with AI bolted on. The category is Conversations.

## Who we are

Unformal is operated by **Spark Collective BV**, a company registered in Belgium (VAT BE0805193139), based in Gent.

We built Unformal because forms collect answers to questions you already knew to ask. Conversations collect depth: motivation, constraints, and context that only emerge when someone can talk back.

## Who uses Unformal

Primary fit today:

- **Accelerators and programs** screening applicants without reading shallow Google Forms answers
- **Agencies** running discovery and intake that need real briefs, not empty text boxes
- **HR and people teams** capturing feedback people actually mean
- **Local government** running consultations citizens finish

See the use-case pages under `/use-cases/` for specifics.

## How pricing works

Start with 50 free credits. One-time packs: Starter €9 / 100 credits, Growth €29 / 500, Scale €79 / 2,000, Enterprise €249 / 10,000. Credits never expire. Every purchase unlocks Pro permanently. Standard completed conversations use 1 credit, or 2 with research. No subscription. See `/pricing` for details.

## For agents and developers

- Developer hub: `/developers`
- Human API docs: `/docs/api`
- OpenAPI spec: `/openapi.json`
- Machine-readable site index: `/llms.txt`
- Assistant guidelines: `/ai-info`

## Contact

Questions, partnerships, or support: [hello@unformal.ai](mailto:hello@unformal.ai) or `/contact`.

## Common questions

### What is Unformal?

Unformal replaces forms with AI Conversations (Pulses). Share a link, run an adaptive Conversation, get structured data back.

### Is Unformal a form builder?

No. The product line is Conversations, not forms. Compare pages explain how Unformal differs from Typeform, Tally, and Google Forms.

### Who operates Unformal?

Spark Collective BV, registered in Belgium (VAT BE0805193139), based in Gent.

### How do I contact Unformal?

Email hello@unformal.ai or visit https://unformal.ai/contact.

### Where are developer docs?

https://unformal.ai/developers and https://unformal.ai/docs/api with OpenAPI at https://unformal.ai/openapi.json.